Many a time I'm with professional associations, organisations or executive leadership and declare, "You have to become comfortable with and promote successful failure within your people and make it a part of your organisational culture." "Ric, failure isn't an option here at Acme." That may be true if you're a:
- Explosives expert
- Deep sea diver
- They're not attempting anything extraordinary.
- They ARE failing but don't realise it.
- They're telling untruths.
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