Posted Wednesday, December 12, 2012 by Ric Willmot
Here is the list of monthly webinars being hosted by Ric Willmot and Executive Wisdom in 2013.
All live webcasts are held at 12:00NOON Australian Eastern Time. Many people use this as a working lunch with educational learning. These webcasts are 60 minutes, and recordings are available free of charge to attendees and for sale to others who do not attend.
There is a nominal fee of $10 to attend. This is—in some small way—to deter people registering and then not attending the webinar. Because of technology restraints we have limited places available and it is disappointing for any who genuinely wish to attend missing their opportunity when others just don't show up.
When this book lands into Amazon, Barnes & Noble, QBD, and other bookstores it will be retailing for $39.95 in Australia and the U.S.
By pledging your support for the book before the crowd funding project concludes, you are able to secure a copy for only $25 which includes postage to you anywhere in the world.
Pledge $80 and receive 4 copies of the book sent to you—postage included—that's $20 per book!
Marketing Whirlpool guides professionals and those responsible for marketing service-oriented organisations on how to build a quality client base of which their competitors would be proud. With this book, the reader is taught and learns every aspect and skill required to build and grow a successful service business by attracting quality clients who pay handsome fees.
The readers discover how to identify or create their special market niche, how to initially contact a prospective client, gather the necessary data, reach conceptual agreement with the client (even before a proposal is offered), write a proposal that’s geared towards receiving a positive response, and even how to dominate and own the sector specific to their area of expertise in the marketplace.
In the past decade, consolidations, mergers, acquisitions, and restructuring of tier-one and tier-two professional services firms (accounting firms, advertising agencies, consulting practices, financial & insurance institutions, law firms, and a host of others), has seen hundreds of thousands of professionals start their own, or have joined other, smaller organisations. The challenge for these professionals, who are no longer sheltered and protected within the major organisations, is that to survive and thrive, they must necessarily learn how to attract and acquire clients who will be an asset to their enterprise and business longevity. This book has the answers to their challenges and to the many “unasked” questions.
With 34 days remaining, already we've received $6,715 in support to guarantee this book is published globally. Publishers rarely accept proposals from Australian business authors. Their excuse is that Australia isn’t a large enough market.
I'm determined to change all that not just for me but for every other non-USA author. Books take a long time to research, write, edit, produce, and go on sale. All of that work happens on faith, followed by frenzied promotion, as the publisher and author find out if there’s desire for the book. My quest is to find a smarter way to do this.
Please become a supporter—you can back this project for as a little as $5—and receive a deep discount on the bookstore price of the book if you pledge $25 or more. Plus, you'll receive the book before Amazon and the bookstores!
Pledge $1,000 and your amazing marketing story will be written in the book. Pledge $2,000 and not only will you have your story told, but you'll receive 50 copies of the book to use as a marketing instrument and/or goodwill gift.
By using Pozible early in the process, we eliminate book publisher skepticism and create the excitement they need to stock and promote the book. Here’s the link: http://pozible.com/ricsbook1 and please forward this on to others asking them to support this project. I sincerely thank you for your support.
Platinum Supporter—Your story told. I'll interview you and write at least a half-page about something brave or powerful or remarkable you've done with your business. Like the $1,000 pledge, I can offer this without fear or compromise. Plus 50 COPIES of the book—and delivery anywhere in the world included.
Your story told—I'll interview you and write at least a half-page about something brave or powerful or remarkable you've done with your business. I can offer this without fear of compromising the work because everyone has something brilliant and inspiring in their history. Includes an autographed book.
Add Your Name Inside—ONE COPY personally autographed by me, delivery anywhere in the world. All purchasers of this level will be invited to have their name added to a page inside the book.
8 Copies—8 COPIES personally autographed by me, delivery anywhere in the world included. All purchasers of this level will be invited to have their name added to a page inside the book.
$80 Supporter—4 COPIES, delivery anywhere in the world included. This is a MUCH better deal than the single copy and you can share with friends and colleagues.
$45 Supporter—2 COPIES of "Whirlpool Marketing", delivery anywhere in the world included. This deal lets you share a copy with a friend or colleague.
$25 Supporter—One book, delivered anywhere in the world. This option is a cheap way to get a copy, but I'm hoping that you will buy the 4-pack because it's such a good deal.
$5 Supporter—The digital edition, available to you first, before the hardcopy books are delivered. Download the entire book from our website for five days only.
Here's my special value-add for members: Media leads that I think are marketing opportunities for members are published in the Media Leads and Press Releases & Publications section. There have been 8 new leads shared in the last fortnight!
Here's my special value-add for members: Media leads that I think are marketing opportunities for members are published in the Media Leads and Press Releases & Publications section. There's been 28 leads provided to date! Another reason to recommend Ric's Forum.
Our members have made a total of 1,854 posts
We have 153 registered members
The newest member is Tatiana Porter
We have 14 countries represented
We look forward to you contributing your answers, questions, tips and opinions.
We also ask that you recommend others join Ric's Online Business Forum.
If you have forgotten your username and password in order to gain access to this members-only forum, or if you would like assistance in setting up your signature file, contact us by e-mailing: RicsForum@ExecutiveWisdom.com
If we can be of help, contact us. We're here to help.
Pricing is one of the most important keys to the success or otherwise of an enterprise. Yet it is frequently overlooked, understated or just done really poorly. Ric Willmot gives a brief insight into how we can think differently when engaging with prospective customers. At the start of this clip, Ric's client, the CEO of Bradnam's Windows & Doors speaks about the approach of one of his best franchise owners.
Our baseline goal is $10,000 and we’re already halfway there with 63 days to go. Achieving $20k, $30K or more would be sensational and create the difference as to how far around the world we can publish and market this business marketing book.
You can support this Aussie project for as little as $5 or you can choose to be a Platinum Supporter for $2,000. Any level of support is greatly appreciated. This is a brief video to explain the project. When you reach the crowd funding site: http://pozible.com/ricsbook1 there is another video by Professor Hans von Puppet. He’s a wonderful guy and worth watching.
Posted Thursday, September 06, 2012 by Ric Willmot
Large-scale service and manufacturing businesses are organised for efficiency. Or consistency. But not joy.
McDonalds: They show up. They lower costs. They use a stopwatch to measure output.
The problem with this mindset is that as you approach the asymptote of maximum efficiency, there’s not a lot of room left for improvement. Making a Chicken McNugget for .001 cents less isn’t going to boost your profit a whole lot.
Worse, the nature of the work is inherently un-remarkable. If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing customers are really quite low.